Should You Full Blog? For Most Small Business People...
"Full-Blogging" Is the Wrong Choice To Build a Business
Blogging. Everyone's doing it.
And that is a financial mistake for most small businesses. Few make
much money at blogging because it is usually the wrong way to
grow an online business. That's important if you want your Web venture
to be more than just a hobby ("an activity or interest pursued for
pleasure and not primarily for income").
Yes, You Can WordPress With Site Build It! ("SBI!")
In case you are wondering, you can use WordPress, TypePad,
Blogger and every popular blogging software with SBI!. The point of
this Web page is not to convince the reader of an "either/or"
situation. This page presents the hype-stripped state of blogging
and where and how it fits into today's "small business Web."
What is blogging, exactly? Well, after you strip away
all the hoopla...
Blogging is merely a different way to build a Web site. Its content
is organized by the date/time of its "posts," which are what blogs call
"Web pages" (even the word "posts" suggests time-sensitivity).
When Should You Blog?
Blogs are best used for news-oriented sites, or
sites that feature "the latest" or "the thought of the day." If you
intend to build a site that keeps visitors on the cutting edge of your
topic matter, constantly releasing the latest news and commentary on
what it all means, blogs are a good choice. This kind of direction is
not relevant for most businesses -- but if it applies to you,
blogging is a good foundation.
Blogging can also be a strong
"add-on" to a successful, profitable Web site. If you want
to build and maintain a "newsy" or "daily thought" element to your Web
site, for example, add a blog. It's easy to do with
Site Build It!,
as we'll see. The right order, though, is to build your highly
visited, profitable Web presence using SBI! first.
Many drift into the costly error of using blogging
software to build their primary "Web presence." It is
the wrong tool for the needs of a business Web site. Blogging
software lacks what businesses do need to actually make money
(which is the ultimate goal!).
Most only realize the error of the blog approach, too late, dazzled
by the loud "pro-blogging noise" of those who blog about blogging.
Bloggers interlink to each other with gusto, creating what they call
"the blogosphere." They rave as if there were magic in blogging and the
"blogosphere," when in fact it all adds up to content that will soon be
degraded by the Search Engines as the "best before" date on blogging
content expires.
Professional bloggers, and professional promoters of blogging,
usually fail to mention the "dated-content treadmill" that they so
desperately run upon every day. What happens when you stop blogging? You
watch your traffic melt away. Why? Because Search Engines know that blog
posts are like newspapers... good only for wrapping fish after a few
days.
Human visitors instinctively know that, too. Most visitors do not
want to read 6 month-old news (i.e., a blog post). Theme-Based Content
Sites, however, are totally different. How?
Theme-Based Content Sites...
contain evergreen material about a theme (the nature of the
material covered) that is related to your business
arrange the material ("content") logically, dividing the theme
into appropriate categories
organize and present the categories and sub-categories in a
clear, hierarchical navigation pattern. For example, a Web site
about "Photography Tips" might be structured like this...
How would a blog be presented? A stream of disjointed photography
tips would be organized by "date of post." And posts on any given topic
(ex., "portrait lighting") would be separated by time (weeks or months
apart), each covering only a certain aspect of the topic. On the other
hand...
Theme-Based Content Sites develop and update the content into more
complete, useful, cohesive articles, "Web pages." A
content page is the fundamental unit of a Theme-Based Content Site.
Blogs merely keep adding new posts, one after another, without
editing out the old and without pulling related posts together into
cohesive and fresh articles. As a result, visitors ignore the old
material and have trouble using a blog for anything more than the latest
news or the "thought of the day."
And,according to Google,
blogs deliver a poor quality visitor. The following is a direct quote
from Google Analytics 101, written by Google
in April 2008...
"Blogs usually have high Bounce
Rates no matter what since normal visitor behavior is to read the newest post and then
leave."
What does that mean? Visitors come, read your latest post, and
leave. And that is the behavior for your best,
most current material. They won't sort out the rest, a dated mish-mash.
However, visitors eagerly explore Theme-Based
Content Sites. Your relationship with them, and therefore doing business
with them, lie in that deeper, superior relationship.
Building this relationship is called "PREselling." It is more
powerful than presenting "the latest." After all, how many commentaries
on plumbing fixtures do we really need? PREselling is at the core of the
logically solid process called Content Traffic PREsell Monetize (C T P M) that capitalizes powerfully on how
people "just naturally" use the Web.
What About Using
Blogging Software To Build a Traditional Web Site?
Both WordPress and TypePad (blog creation software) have
recognized the limiting weakness of the journalized nature of blogs.
They are now enabling people to organize sites more traditionally,
by categories. But this makes blog software just another way to
create a Web site.
There is already so much software that makes it easy to put
up a site at a decent Web host.
What's wrong with using blogging software to build a traditional,
Theme-Based Content Site? Nothing, except that you now have
just another site-builder with the same fundamental road blocks
that exist for any non-SBI! sitebuilding/Web hosting
combination. They all lack the clear process and the complete set of
tools that SBI! provides.
That is what cold-stops the vast majority
(especially those who think they'll "figure it out"). They lack the
knowledge and tools to build a highly trafficked Web site.
And if you don't own your own free, targeted traffic ("organic
traffic"), you don't own your online business.
"Getting a site (or a blog) up" has never been easier.
The sheer volume of sites (over 100 million, not even including the
hundreds of millions of free blogs) makes online business success
harder than ever. How will you ever get noticed? Most
never do. And therein lies the massive failure rate.
So despite all the "blog-buzz," the failure/abandonment rate of
blogs is nearly 100%. Only incredibly talented bloggers make money.
High-profile and prolific, they toil in certain niches and with
certain styles that work well for blogging. For most, though,
blogging is a doomed choice.
If you want to build a truly profitable
online business, one that delivers high volumes of targeted traffic
and that converts into multiple streams of income, there is a
better way...Site Build It! ("SBI!").
Site Build It! is more than just a better way.
It is the best way for any small business to succeed online, whether
you want to sell your services to the world, whether you are a
stay-at-home-mom who wants to build a strong second family income
while raising your children at home, or whether you have an offline
local business that you want to expand through a Web site.
The beauty of SBI! goes beyond its power, flexibility and unique
proven track
record...
Site Build It! automatically reformats your latest Web pages into
a blog format (complete with letting all the blog engines know)
without you lifting a finger, giving you all the benefits and none
of the headaches. Two in one, essentially.
But let's suppose that you decide that you also have the time,
inclination, subject matter, high originality and "fit" to add a
"full blog" to your SBI! site. With SBI!, it's simple to do
both.
Better still, we'll show you exactly how and when to get the most
out of blogging (although you will likely find that your time is
better spent not maintaining a blog). Site Build It offers the
best of all worlds, the single complete solution to your
small business online needs.
Invest the most
important 30 minutes
you will spend online.
Bloggers rave how blogs are "more dynamic" and "promote
conversations," but many prominent bloggers turn commenting off. In
fact, most readers of blogs actually only want to follow the posts of
the blogger, not the comments of fans who rave "great post, I agree."
Blogging is not pushing Web sites into any great new frontier of
interactivity.
Bloggers will tell you how blogs "offer RSS." Site Build It! sites
have done this for years, neatly capitalizing upon this technology
without all the "user drawbacks" of blogging. SBI! does much more,
actually. It automatically builds all the XML files and pings all
engines automatically. This is more than what the most advanced blogging
software does (and if you don't understand this part, you do not have to
-- that's the whole point).
Blogging is heavily covered by both online and offline media because
they "get" the concept. If it's one thing that newspaper and TV
(old-school, offline media) understand, it is that they themselves
create time-sensitive info every day.
Major universities
choose SBI!.
Why not blogging?
Bloggers, of course, form part of the online media. Many claim that
blogs will replace old school media like The New York Times.
But the professional media is moving online. And blogs, amateur media
for the most part, don't report the news or events with trained,
journalistic rigor and professionalism.
Instead, they comment on it. And they comment upon each other. The
blogosphere features little original reporting, less disciplined
editorializing and has indeed developed a few shining individuals who
bring us flashes of brilliance (the stars).
Still, they do create a great deal of buzz, especially about
themselves. This gives blogging and bloggers an amount of publicity that
is disproportionate to their true significance. Previously unknown,
unpublished pundits rise to celebrity status.
Seriously, How Many Commentators Do We Need?
For every exceptional infopreneur such as Seth Godin (small business
author), Perez Hilton (covers celebrities), Scott Adams (Dilbert
cartoonist and philosopher), Steve Pavlina (an original personal
development writer) or Michael Arrington (covers tech developments), the
massive-and-untold story of blogging is how there are 999 dormant
blogs for each success. The problem?
The world only has a small number of the truly gifted.
Ditto for those who gather the news, first-hand. We call
them "reporters." News of their demise (by bloggers) is premature. They
are not in danger because the ability to rigorously gather and publish
the originating news , wherever it may be occurring, is far
more difficult than commenting on it.
In the real world, you only become an editorialist after a long,
reasoned apprenticeship. Online, you can start a blog and comment on
anything tomorrow. Most bloggers are commentators.
The world, unfortunately, only needs so many "commentators." An
excess of Supply vs. Demand is always bad economics.
Beyond that, the areas of oppotunities are limited.
Put this all together. It is clear that substantial amounts
of money are only earned, and will only ever be earned, by a small
number of the truly exceptional.
The superior opportunity (for "the 999" who make up most small
business people) is to follow a surer, more logical, more value-creating
model instead of hoping to catch lightning in a bottle...
The Correct Choice for Most? Theme-Based Content Sites
The Theme-Based Content Site is a concept that was first formally
developed by SiteSell.com in the late 1990s. It was originally published
in the first edition of what would be the first in a famous series of
free "Masters Courses." That first edition developed in detail much of
what is "foundation" today, and was the start of the logically solid
process called Content Traffic PREsell Monetize. The results?
Significantly better, historically proven, not fad-driven. In fact,
62% of SBI! sites end up in the Top 3% trafficked sites.
SiteSell developed and refined C T P M. It added tools to execute the
process. Site Build It! was born.
You could try to do it yourself without Site Build It!.
But even if you could, why would you want to? The tools would cost
thousands of dollars and the learning curve would be long.
With Site Build It!, you achieve
Top 3% results
as directly and surely as possible. You get step-by-step focus, clear
video help, and all the tools necessary to execute the process
to perfection.
That is what Site Build It! delivers.
Site Build It! (SBI!) owners build Theme-Based Content Sites. They
build traffic right into their sites from DAY 1. They build valuable
sites that are searched-for-and-found by prospective new customers...
with the number of visitors steadily climbing as their sites gain in
relevance and reputation at the engines.
Take a 2-Month Break
Theme-Based Content Sites build more than traffic. They build traffic
momentum.
Take a
2-month break from your Theme-Based Content Site. What do you think
happens? Your site keeps growing in traffic. Why? Because your material
is properly organized for easy consumption and provides ongoing
value long after you build each page.
Site Build It! manages and distributes your content optimally. And
most importantly, your visitors continue to come, to
enjoy and to respond to your site in positive ways... responses
that Google tracks and credits to your site.
Try that same 2-month layoff with most blogs, though. Stop all your
posting (a pleasure since blogging feels like a pressured obligation,
constantly nagging at you). Stop posting and watch your traffic start to
dwindle. As Chris Anderson, executive editor of WIRED magazine and one
of the most prominent bloggers, said (in Blogging Heroes, a
book published by Wiley in late 2007)...
"A Blog Is This Beast - A Monkey on Your Back.
It Wants To Be Fed Every Day, But We All Have Jobs and It's Hard To Do."
Blogging is merely a stress-and-labor-intensive
way to create time-sensitive content. Most people soon burn out from the
never-ending "pressure to blog." The New York Times
reported, in an April 6, 2008 article headlined
In Web World of 24/7 Stress, Writers Blog Till They Drop
that...
"Bloggers complain of weight loss or gain,
sleep disorders, exhaustion and other maladies born of the nonstop
strain of producing for a news and information cycle that is as
always-on as the Internet."
The article quotes Mr. Michael Arrington (the above-mentioned
successful tech blogger)...
"At some point, I'll have a nervous breakdown
and be admitted to the hospital, or something else will happen. This is
not sustainable."
The article continues with stories of young men suffering heart
attacks. Surprisingly, this stress and pressure and bad health is
endured for mediocre incomes. Even if you don't actually die blogging...
The abandonment rate is sky-high, partially because most bloggers
never feel like they've created anything more than a series of "posts,"
a collection of thoughts randomly assembled according to whatever you
happened to write that day.
With Theme-Based Content Sites, you create an actual, cohesive body
of knowledge. That's something to be proud of. At your own pace.
You create a destination that visitors enjoy exploring. It builds its
own momentum over time. You build your own "brand of one."
How Flawed Is the Blogging Model?
The best way to assess the severity of a problem is to assess its
solutions. Many bloggers who use blogs to create niche sites turn
off the "archive by date" indicator and the date of the post. For
software that was originally supposed to deliver a time-sensitive
journal, it surely seems to be "kludging" its way to "look" like a
site that has been built by Site Build It!.
SBI!, though, was designed from the ground up, to enable its
users to "build them right." No kludging necessary. So SBI! owners
do not post a bunch of disjointed, undated posts about a topic. They
create one, excellent article about that topic, which they
periodically update. Take this "thought experiment"...
Pretend you are visiting a site in search of information about
incorporating an offshore company in Anguilla. One has an excellent,
up-to-date, comprehensive article. The other has a mish-mash of new
laws, commentary, older posts, and so forth, some scattered under
"offshore" as a keyword and some under "legal."
Which site earns your loyalty? Google knows the answer.
Theme-Based Content Sites "Lock" Into the Web
More Fully and Multi-Dimensionally
Google explained, in a post dated March 4, 2008 in
their Public Policy Blog (a good use of blogging!), how their
"information retrieval experts have added more
than 200 additional signals to the algorithms that determine the
relevance of websites to a user's query." 200 factors!
While bloggers focus on linking, Google actually tracks how humans
respond to quality, original content. They track everything from the
original Google PR to bounce rates to social media presence to... well,
one can only speculate.
Unlike the blogosphere, well-executed Theme-Based Content Sites
integrate into the Web steadily and deeply. Theme-Based
Content Sites address the total "Web integration" picture, naturally and
powerfully, without manipulation.
And Google tracks it all. Unlike blogs, real sites do not depend on
intensive interlinking between each other to build their reputations in
Google's eyes. Their integration into the Web is deeper and stronger,
making their traffic surer and contributing to the traffic momentum.
And Now... SBI!'s Content 2.0 Accelerates That Momentum
Site Build It! sites have natural traffic momentum. And
now its recently released Content 2.0 ("C2") module, which enables
your site to grow totally through the efforts of visitors (bringing
"Web 2.0" to the small business person), pushes that to an even
higher, still-natural, level of traffic momentum.
It leaves blogging far behind. Blogging is not really Web 2.0. It
is closer to broadcasting (or "narrow-casting"). There is no true
user-created content and little interactivity ("commenting") at most
blogs.
Blogging is "weak Web 2.0" when compared to SBI!'s C2,
where your visitors create genuine, high-quality content for you in
a variety of ways. Click here for more information about
SBI!'s Content 2.0.
The traffic momentum of true user-generated content and viral
spread is pronounced.
The "Blog or Build" Bottom Line
Blogging is for a very small percent of the population.
It is an ideal medium for highly talented writers and clever thinkers
with the time, inclination and skill-set to "develop a following" in
certain particular sets of circumstances. On the other hand...
A Theme-Based Content Site springs from personal knowledge and
passion, something we all have. It is something that anyone can do at
his or her own pace. And it can be used to start an online business
"from scratch," or to support and grow an existing offline business.
The Three Fatal Flaws of Blogging
There are, of course, some highly successful blogs. Well-done,
news-oriented blogs, for example. And blogs that are not really "blogs"
in the usual sense but that merely use the software to build more
traditional Theme-Based Content Sites. In both cases, it takes the truly
exceptional to succeed without a complete step-by-step process and all
the tools needed to execute flawlessly.
These successes are the exceptions that prove the rule of blog
failure. There are fundamental reasons why typical blogs fail in such
high numbers...
Fatal Flaw #1) Blogs Do Not Deliver Useful Information Resources
A blog is like a stack of hundreds of dated back issues of
newspapers. Aside from "today's snippet," blogs are generally not useful
resources for information. And information is what people search for;
it's what they crave on the Web.
Blog posts are created and stored in chronological order. A good
blogger will produce a post that is useful today, but who will read it
in three months? Even when bloggers go to the extra effort of archiving
their posts by "keyword categories," the articles are dated and not
rewritten into coherent definitive articles. Usefulness plummets with
time.
How does a Theme-Based Content Site differ? Instead of a stack of old
newspapers, each resembles a good resource book about its theme,
composed of useful, original articles ("Web pages") that cover related
topics in some depth. Written in each small-business owners's unique
voice, and based upon that person's experience in the field, they are
useful resources that visitors return to over and over.
There are talented writers who use blogging software to create
high quality, full articles about various topics related to a theme.
As explained above, they use blogging software to create Theme-Based
Content Sites. But there is a more effective and cost-and-time
efficient way to do that...
Site Build
It!!
Humans respond to blogs and Theme-Based Content sites differently.
And Google measures those reactions in hundreds of ways, rewarding your
ranking accordingly. That is why Theme-Based Content sites are easier to
create and build longer-lasting traffic. Continuing this
analysis...
Fatal Flaw #2) Blogging Navigation and Internal Organization
Are Inherently Awkward
Generally, blogs have no immediately logical organization of material
by categorical tiers, sub-tiers, etc. At best, there may be a collection
of "keywords" under which posts are filed. The various posts on a topic
are never pulled together into cohesive articles, since they generally
start as news pieces or thoughts of the day.
Theme-Based Content Sites are organized more logically. And Web pages
are updated, not re-issued as new posts. These sites are easier to find
and are simpler and more fruitful to explore by your "human"
visitors (your pre-customers!).
And what about your "spider" visitors (the Search Engines)? Site
Build It! makes it supremely easy for all engines to spider and list
your pages. And critically, superior human response becomes obvious to
all engines (as mentioned by Google itself above).
"Spider and human" work synergistically together to build
substantially greater long-term traffic momentum. And the beauty is
that all you have to do is "keep it real." This has nothing to do with "SEO"
or any kind of Search Engine manipulation. The results are natural,
long-lasting, and evergrowing.
Fatal Flaw #3) Blogs Do Not Meet the Natural Needs of Most
Small Business Opportunities
Some fields of business lend themselves well to blogging. For
example, there is an overload of bloggers covering and commenting on
even the most minute developments in the fast-moving, Web-savvy
field of Internet marketing. Most of it is "noise" that will ultimately
mean nothing. Nevertheless, "Net marketing" is a natural for blogging.
But the nature of your business and its related subject matter is
most likely inappropriate for blogging. Your own business is
almost certainly better served by a Theme-Based Content Site. Why?
Because your future customers will be better served by
information delivered in this manner. Theme-Based Content Sites
flex to meet the goals, knowledge and circumstances of everyone...
Whether you are a dentist or asphalt sealer...
Whether you are a copywriter or java programmer...
Or perhaps you are a stay-at-home mom or pre-retiree who wants to
start an online business from scratch...
Whatever your business or plans, build a Theme-Based
Content Site, not a blog.
Here's how to get off to a great start, to understand how and why
only this approach builds a profitable online business, no matter what
that business may be...
Invest the most
important 30 minutes
you will spend online.
For most small business people (i.e., you!), the best route is to
use Site Build
It! to build a Theme-Based Content Site that delivers sought-after
information about your niche. Each topic is well-covered, based upon
your experience, rather than broken into time-sensitive bits and blog
pieces. This approach serves your visitors better, builds more long-term
targeted traffic, and monetizes greater than a blog.
In many areas, the blogosphere is becoming the "low-rent" gossipy
part of the Web. Search Engines regard blogs as temporal and treat their
content as such (traffic degrades with inactivity more quickly). For
example, Google recently devalued much of the low-quality, "unspoken
link-exchanging" that goes on in the blogosphere.
The monetization potential of a blog is limited, likely does not fit
the best way for your particular business to earn income. Even as a way
for infopreneurs (i.e., those without direct goods or services for sale)
to earn income, most people simply won't push traffic numbers to make
enough money.
Site Build
It! is a superior solution for infopreneurs, too.
But here is the most important, long-term monetization
conclusion...
With SBI!, you don't have to choose.
Modules like Blog It!, Infin It! and Content 2.0 (all part of Site Build
It!) empower you to do it all. You can expand as far as your ambitions
can go. Of course...
You start with the power, ease of use,
process-and-tools, and (most importantly) the results
of an SBI!-powered Theme-Based Content Site. Then, if appropriate
for your business, add a full WordPress blog, too. While a blog
will usually prove to be a "weak solo" (the worst way to start your
online business), its approach can add "1+1=3 synergy" to your C
T P M foundation.
And beyond that? Plug anything else you'd like into SBI! as your
business grows. Forums, stores, even your own customized scripting...
With SBI!, there are no limits. Push the envelope as far as
you like.
The opposite order, however, does not apply. C
T P M first. If you start your online
business with a blog, you will have almost certainly made a severely
limiting, perhaps fatal, mistake. In a year, when you realize that, you
will be in "no recovery" mode. Start over with Site Build It! at that
time.
Better still, start correctly... now... with Site Build It!.
Or dig deeper to fully
comprehend why Site Build It!'s Theme-Based Content Sites
earn you more income and cost you
less to build and run.
Yes, "WordPress + Hosting" costs you much more
than Site Build It! once you compare apples to apples.Here's why...
Compare SBI! and WordPress Feature-By-Feature
To Understand Why SBI! Is Both Better And Cheaper
What makes Site Build It! so much better than WordPress? Only SBI!
helps you build a genuine, profitable, evergrowing business. And
that delivers life-changing freedom (the It!
in Site Build It!).
SBI! sites succeed, pure and simple. Why? Because only SBI!
provides...
No blogging environment delivers a complete package of
process-and-tools. Instead, you get your sitebuilder, hosting and a
"good luck." You get no process, no mentoring.
And you pay extra for every important, success-generating
tool. The cost soars way beyond that of Site Build It!!, but
most small business people don't know which tools they need, where to
find them, or how to use them. So...
While bloggers are fast to promote how cheap, quick and easy it is to
"get a blog up," the silence is deafening when it comes to success
rates. Instead, they promote the lure of Cheap-Quick-Easy. But what is
the point of a cheap-quick-easy ride to nowhere?
Actually, only SBI! proves success.
No blogging environment proves success. (Nor does
any Web host of any kind.)
They would if they could.
X vs.
√... It All Adds Up
Let's dig deeper. As promised, this section compares SBI! and
WordPress (as an example of blogging software) in progressively greater
detail. Dig as deeply as you care to go.
You will discover that the big picture difference (success) occurs
because of the myriad features (process and tools) that are delivered by
SBI! (), but that are absent from WordPress (). Let's get started...
The Difference? What SBI! Delivers ( √ )
Vs. What WordPress Does Not ( X )
Suppose you decide to blog to create your Web presence. Was this
choice made on the basis of hype or due to the kind of
overwhelming proof of success that SBI! provides? It doesn't take
long to realize that this choice may not have been founded on the best
of logic.
Let's do a mid-level comparison, blog
vs. SBI!
, feature-by-feature comparison right now (we'll
get nitty-gritty detailed in a minute)...
no clean step-by-step process,
you're on your own vs. "follow the Action
Guide"
you have to "keep up" with
what's new vs. digests what's important, you
focus on BUSINESS
you'll pay more to do full
keyword research vs. choose the right site
theme
you'll pay more to do
proper keyword research vs. build the
right site architecture
no culture of success (most
fail!) vs. the help-and-be-helped SBI! Forums.
needed software (those missing
's) amounts to thousands of dollars
vs. SBI!'s one low price
major time loss ("figuring it
all out") vs. efficient focus on business
driven by C T P M
learning curves and complexity
vs. "follow the Action Guide"
scattered information,
process, and tools vs. complete and
integrated set of the right tools
no one to help with your
bottom line vs. we focus on your
bottom line.
"Net Net?" SBI! Saves You Time And Money
Time? You can lose a year before you realize that
blogging was either a bad choice for your particular business, or
because you've been doing it badly since you lacked a rock-solid,
rigorous process to build upon, or because you simply don't feel like
"having to post" (most of us prefer to work at our own pace).
A year is a very big expense. So take your time. Make sure you get
this fundamental decision right.
The dollars wasted can be substantial, too. Did you know that
high-quality keyword brainstorming software costs more than Site Build
It!? You need this software. It's included in SBI!, but not in any
blogging software. What else does SBI! have, that you need, but that no
blogging software offers?...
unique decision-making software
"training wheels" HTML editor, plus full
compatibility with all other HTML editors
unlimited custom form creation
database storage for managing, searching and
reporting of submitted form data
traffic-building and reporting tools (including
some that you won't find anywhere else)
unlimited single and multiple sequential
autoresponders
zine subscription, MailOuts and stats
automated Sitemap XML creation, updating,
pinging, even page weighting
full spider, index and ranking reporting for
both text and image search
always up-to-date best practice articles (no
need for you to read, read, read)
open architecture enables you to plug third
party functionality into subdomains (infinite possibilities, from
forums, multiple blogs and wikis to shopping carts and Google Apps)
What does blogging software actually do, beside just
build a site? It creates the special "RSS feed" to let blogging
spiders and RSS-reading software know when a blog has been updated. Site
Build It! (√) has been doing
that for years. More importantly...
Site Build It! has been on the cutting edge of
creating, updating, fine-tuning and pinging each site's Sitemap XML
file. This is an important, long-term function, one that
blogging software does not do.
In other words, blogging software is comparable to part of
one of more than 70 modules that form
its complete tool kit. We are approaching the long, nitty-gritty list of
blog vs. SBI!
differences. As mentioned earlier, they
add up...
It would cost you thousands of dollars to buy the same package
of tools, making SBI! the low-price option of the two.
Each little function that SBI! automates (ex., e-mailing of link
integrity reports) saves you time or makes you more effective.
Consider the cumulative effect of the 70+ SBI! modules, some making
complicated tasks as simple as clicking on a button, others working
quietly away in the background without you needing to even lift a
mouse finger.
Suppose You Decide To Blog Instead of Build a Theme-Based Content
Site
We visited this scenario earlier. You didn't know that almost all
blogs languish unvisited. Nor did you realize that SBI! sites receive
hundreds and thousands of visitors per day. Free, interested, warm
visitors. Imagine what that would mean to your bottom
line.
Let's continue that scenario, though, knowing what we know now...
Your Web wheels are spinning in the sand. To gain traction and move
forward, you need to get back to the basics of
C T P M.
To turn your blog or WordPress-built content site into a business,
you need to earn good income from it. But the M of
C T P M comes last, after you have
established C T P.
And that requires a proven step-by-step process, and all the tools to
execute flawlessly... many other tools beside some blogging software.
Here are just a few practical problems/questions that you must consider
and answer correctly...
How do you know what to write about? What information do your
pre-customers search for? If no one's looking for what you're creating,
they won't visit your blog. No visits = no income. What are all the
little things you need to get right? Who's handling all the tech site
management issues?
Without Site Build It! to manage the noisy info-glut of marketing
information, you are off on many wild goose chases. Soon you discover
all kinds of extra marketing software (much of it of little value but
all of it expensive and with long learning curves). And you're spending
2+ hours per day researching Internet marketing. It's just not possible
to sort it all out...
Before you know it, without even realizing it, you're mired down.
"Paralysis from analysis" sets in. All you wanted to do was build a
business. Your time should be spent on your business. After all, you
don't spend 2 hours per day keeping up with advances in the automotive
industry to drive your car.
So How Are You Doing After All This?
Not as good as you had hoped. Remember this triangle?
Your blog is in the dark blue section, near the bottom.
SBI! sites are largely in the Top 3%, as shown. And, after one year,
SBI! owners have spent a fraction of the time you've poured into your
blog. Every bit of that has gone into building a business, not
fighting the barriers.
Most blog owners waste so much time and money chasing the holy grail
of traffic. Despite buying expensive software, adding the latest
plug-ins, subscribing to "SEO zines" (yes, also expensive), their
blogs sit idle, unvisited.
They occupy the bottom of the triangle because they all follow the
same doomed road of poor process using the wrong tools.
That covers the big and medium picture comparisons.
If you love details and are more technically minded, let's do a
detailed comparison of SBI! against WordPress. (WordPress is just an
example. TypePad and the others all suffer from the same basic problem
that there is no focus on actually building a profitable business.)
New
info/resources added,
old info deleted, regularly
(No need for you to spend
time "keeping up" with 100s of
e-business sites, blogs, zines,
feeds. SBI! editors do that for you,
keeping you up-to-date on only
the info you really need.So you focus on growing your
business.)
Private
Forums - The single best
(and friendliest) small business,
help-and-be-helped resource in the
world.
After you click on the link above, gaze at that long column of
's on the left (WordPress). Then scan the long
column of 's on the right (the SBI! column).
Notice what all those 's actually focus upon?...
Doing business! All that extra
functionality is about taking your site and building traffic, PREsold
visitors who will monetize. That is the supremely important
difference that no other site-or-blog-building software, no Web host, no
guru in the world, delivers.
When you compare apples to apples, there is no
comparison. All those 's and 's add up to the difference between failure () and success (). Let's put it another way...
The Difference Adds Up to the Face of Success
Compare Site Build It!'s total focus on business success
instead of "get a blog up quick."
Realize that, apples to apples, Site Build It! is far cheaper, in
both time and dollars.
Compare the human face of results-inspired customer
passion such as this...